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The website states the following, "com is your destination for products from Bushnell." We viewed that the web site stated " And many other trusted brands in the Bushnell family." It also said " As an authorized dealer, you can rest assured that you are purchasing genuine and authentic Bushnell products and you will be eligible for all manufacturer warranties provided on these products. In addition, youll find low prices and FREE Value Shipping on most orders over 49. For details on our free shipping offer." The header had binoculars as the highest ranking search term. This keyword is followed by rifle scopes, thermal imaging, and handcuffs which isn't as urgent as binoculars. The other words they uses is ammunition pouches. spotting scopes is included and could not be understood by search crawlers.